# DLAD PART 10 – MARKET RESEARCH

- 10.001-90 Policy.
- 10.002-90 Procedures.

PART 10 – MARKET RESEARCH

TABLE OF CONTENTS

(Revised August 13, 2012 through PROCLTR 2012-46)

10.001-90 Policy.

10.002-90 Procedures.

(Revised August 13, 2012 through PROCLTR 2012-46)

10.001-90 Policy.

(a) The extent of market research that is appropriate depends on such factors as urgency, estimated dollar value, complexity, and past experience. Buying activities shall tailor market research efforts based on anticipated benefits and cost effectiveness, as well as consideration for the type of procurement being conducted.

(b) To ensure that applicable market conditions are considered in the acquisition decision-making process, market conditions may need to be continually monitored, analyzed and forecasted by the contracting activity to determine their potential impact on various elements of the acquisition strategy and plan (see FAR 7.105(b)(1)).

(c) Market research is a joint responsibility of the contracting office and the requiring activity. Requirements personnel and contracting officers must work together as a team to gather market data needed to make decisions.

(1) The contracting officer shall ensure that requirement statements reflect any available commercial solutions.

(2) The contracting officer shall advise the requiring activity which may perform market research that their research must be restricted to identifying commercial solutions and sources and not obtaining price quotes or entering into detailed discussions with suppliers about their capabilities.

(d) DLA activities will not delay the instant acquisition to conduct market research when the estimated dollar value is less than the simplified acquisition threshold (SAT), unless the contracting officer determines it is cost-effective to do so or a bundling analysis must be performed pursuant to FAR 10.001(a)(2)(iv) and DFARS 210.001.

10.002-90 Procedures.

(a) DLA contracting activities may develop local procedural guidance for conducting market research as necessary, so long as there is no conflict with the FAR, DFARS or DLAD Part 10.

(b) Market research efforts shall be documented in the procurement file and used in acquisition planning and requirements development (see Parts 7 and 11).

(c) Procedural guidance is provided in PGI Part 10.